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Grow Your International Attendance

Made in the USA still has meaning around the world. The US is also still the largest consumer market on the planet. We will help your expo bring in the foreign buyers and sellers and increase your global reach.

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International Sales, Staff & Exhibitor Training

Does your staff know the difference between an Embassy and a Consulate? What a visa waiver country is? The difference between meters and feet and that a booth is a stand to the rest world (except Canada)? Let us teach your team the answers to these and a multitude of other facts to help them sell more space and keep the international clients and attendees you have.

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Tradeshow & Conference Consulting

ITI has years of experience launching and managing tradeshows around the US as well as off shore. We have experienced your pain! Let us help you!

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Exhibitor Training

ITI has helped literally thousands of exhibitors be successful - whether they are new-to-market or just fine-tuning their exhibiting skills. Services include Goal Setting,determining ROI and booth salesmanship.

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Formal Education

Interactive Workshops

Training is customized for each organization and may be half or full day. Topics you may choose from:

  • Global Political and Cultural Education
  • The 5 biggest differences between doing business in the US and in other countries
  • Utilizing the US government to assist in the process Lead Generation
  • How to Sell Pavilions
  • Designing and Selling Sponsorships
  • Customer Service Post-Sale
  • Techniques for converting companies in Pavilions to their own proprietary booths
  • Negotiating
  • Role Playing

ITI also offers retainers for ongoing consultations and training.

Management Buy-In and Training
One of the most overlooked components of a successful international recrutiment plan involves top management participation. A junior salesperson will not be nearly as successful as someone with a Director, Vice President or President title when calling on Trade Commissioners, Consul Generals or other top brass from foreign associations, press, etc.  

Engaging management in the relationship building process shows prospective international clients that your organization values its participation.

Contact us today for more information!