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Grow Your International Attendance

Made in the USA still has meaning around the world. The US is also still the largest consumer market on the planet. We will help your expo bring in the foreign buyers and sellers and increase your global reach.

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International Sales, Staff & Exhibitor Training

Does your staff know the difference between an Embassy and a Consulate? What a visa waiver country is? The difference between meters and feet and that a booth is a stand to the rest world (except Canada)? Let us teach your team the answers to these and a multitude of other facts to help them sell more space and keep the international clients and attendees you have.

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Tradeshow & Conference Consulting

ITI has years of experience launching and managing tradeshows around the US as well as off shore. We have experienced your pain! Let us help you!

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Exhibitor Training

ITI has helped literally thousands of exhibitors be successful - whether they are new-to-market or just fine-tuning their exhibiting skills. Services include Goal Setting,determining ROI and booth salesmanship.

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Attendance Promo Blog

December 04 2014
Take some time next week at Expo! Expo! to learn how to put a little more of it back in your show.


December 18 2013
It’s the end of 2013. This is my last blog of 2013. YAY!

Writing a blog every week is tough. Coming...

November 13 2013
Last week I had the opportunity to attend the SEMA Show at the Las Vegas Convention Center. It was incredible! Huge, thousands of people and,...

September 18 2013
The federal government doesn’t get a lot of good press these days, but there are some really good services available to businesses—including exhibitions!


September 11 2013
This week we remember the 3,000-plus lives lost in New York, Washington, D.C., and Pennsylvania 12 years ago.

It brought to mind the...

September 04 2013
Try new things. Redesign the experience. Change can be good.

Exhibitions—whether geared to the consumer or b-to-b—are experiential in nature. Visitors are submerged...

August 21 2013
For those of you new to the expo industry, suitcasing and outboarding are considered thievery. There’s been a resurgence of the discussion on the subject...

July 17 2013
If you’re thinking about taking any group of U.S. or Canadian exhibitors overseas, here are a few rules to keep in mind:


June 26 2013
WASHINGTON, D.C. —There’s a tradeshow or two for everything—and an app as well! Case in point has been my life the last few weeks—baby, maternity...

April 17 2013
Have you asked your exhibitors lately what they want, besides qualified attendees? Simple question—but I’d bet most of you haven’t. If we are going...

March 25 2013
I recently conducted a question-and-answer session with Denzil Rankine, executive chairman of AMR Internationa l, who will once again be master of ceremonies for the...

February 06 2013
Sean Guerre, the former president of the TradeFair Group , recently left the company he founded and then sold several years ago to Access Intelligence...

January 30 2013
The NAMM Show is the premier trade-only expo for the music equipment and supplier industry in the United States. It’s also seriously one of the...

January 10 2013
On my recent vacation in Australia, I had a discussion about the state of the Aussie exhibition industry (among other things) with Jo-Anne Kelleway, CEO...

December 15 2012
Last week, I attended IAEE’s annual meeting in lovely Las Vegas. It was conventioneers and cowboys as the annual Country Christmas & Rodeo were in...

December 10 2012
Along with a couple of thousand colleagues, I descended on Orlando last week to network, see new stuff and make myself a better exhibition professional....

September 19 2012
A look back at the top 10 reasons to attend an exhibitions 25 years ago, and how things have changed.

I was cleaning...

September 06 2012
Francis Friedman of Time & Place Strategies, Inc. provides answers on ways to learn your audience.

One of the great...

August 20 2012
Do you know who your industry’s top 10 influencers are? Do you regularly interact with them?

During a session at the Society of...

July 11 2012
Here are some thoughts I took away from the inaugural event.

1. The Keynotes. It’s all about the attendee experience. Make it memorable....

May 10 2012
Small and new exhibitors, the entrepreneurs at your show, should be treated as the future rock stars of our industry—because they are!


April 26 2012
Community building, engagement and content distribution are the big buzzwords these days.
Easy to talk about—far more difficult to do!

How many times...

April 17 2012
Why not take a page from Apple's Retail Store "geniuses" and have experts available by appointment on your show floor to help attendees solve issues...

April 05 2012
The Big Takeaway for 2012: Digital is driving 24/7 engagement with clients—and is going to become even more important in the next few years

March 19 2012
Earlier this week, out at the Sands Expo & Convention Center in Las Vegas, I had the opportunity to present a session on “Branding -...

March 01 2012
What lessons have we learned from the Great Recession, and are we still remembering them as shows regain strength?

The way your organization...

February 16 2012
Just when I thought the International Buyers Program was all talked out, I received an email last week from the U.S. Department of Commerce’s Commercial...

January 26 2012
Ever had a conversation with a marketer or salesperson, or tried to read an article on a new area of interest, and although you knew...

October 27 2011
11 Years ago, email, partnering and targeted marketing were cutting-edge. What about now?

October 20 2011
The hosted buyer model was in full effect

June 09 2011
Attending a recent Tweet Up I was reminded of the difficulties first-timers face at events

May 26 2011
Sometimes I wish the U.S. had one time zone

March 10 2011
10 tips from outsourcing PR to social media

November 10 2010
Experiential tactics to keep your international attendees coming back.