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Grow Your International Attendance

Made in the USA still has meaning around the world. The US is also still the largest consumer market on the planet. We will help your expo bring in the foreign buyers and sellers and increase your global reach.

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International Sales, Staff & Exhibitor Training

Does your staff know the difference between an Embassy and a Consulate? What a visa waiver country is? The difference between meters and feet and that a booth is a stand to the rest world (except Canada)? Let us teach your team the answers to these and a multitude of other facts to help them sell more space and keep the international clients and attendees you have.

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Tradeshow & Conference Consulting

ITI has years of experience launching and managing tradeshows around the US as well as off shore. We have experienced your pain! Let us help you!

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Exhibitor Training

ITI has helped literally thousands of exhibitors be successful - whether they are new-to-market or just fine-tuning their exhibiting skills. Services include Goal Setting,determining ROI and booth salesmanship.

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International Sales Blog

October 02 2013
Denyse Selesnick was a pioneer in the exhibition industry and my business partner for many years.

As many of you know, my mom,...

September 25 2013
Remember Fun?

Friend and fellow ExpoWeb blogger Kai Hattendorf, vice president of communications, marketing and digital business at Messe Frankfurt, recently described exhibitions...

September 18 2013
The federal government doesn’t get a lot of good press these days, but there are some really good services available to businesses—including exhibitions!

...

July 17 2013
If you’re thinking about taking any group of U.S. or Canadian exhibitors overseas, here are a few rules to keep in mind:

Greetings...

April 26 2013
There are a few important things to remember when putting together your first international pavilion, I was reminded, Here are 15 of them.

...

April 17 2013
Have you asked your exhibitors lately what they want, besides qualified attendees? Simple question—but I’d bet most of you haven’t. If we are going...

April 05 2013
This last week, in the midst of a 50-year blizzard, we brought a group of North American companies to the Harrogate Nursery Show, held for...

March 26 2013
Not very many US companies have ventured offshore, so it was big news when Hanley Wood said it was re-entering the international marketplace with its...

February 06 2013
Sean Guerre, the former president of the TradeFair Group , recently left the company he founded and then sold several years ago to Access Intelligence...

November 10 2012
I was a conference goer at the BlogWorld and New Media Expo at the Los Angeles Convention Center last week. It was all those things...

July 29 2012
Partnerships oveseas can add a much-needed boost to sales and brand reach! Relationships with your overseas counterparts—trade shows, associations and trade media, will enhance...

July 26 2012
Foreign exhibitors in US shows have good cause to think we are, collectively, nuts.

I presented an “International Expo Business Workshop” this week...

June 20 2012
A conversation with Dan Cole, VP, sales at Consumer Electronics Association, on what it takes to fully understand customers and their stakeholders.

Dan...

May 10 2012
Small and new exhibitors, the entrepreneurs at your show, should be treated as the future rock stars of our industry—because they are!

During...

January 26 2012
Ever had a conversation with a marketer or salesperson, or tried to read an article on a new area of interest, and although you knew...

December 22 2011
A year-end collection of ideas culled from IAEE’s Expo! Expo!. Earlier this month, at the annual IAEE Expo! Expo!, I was fortunate to attend...

April 21 2011
Previous blogs have touched on my feelings about making our international exhibitors and visitors feel important and sincerely welcomed to our exhibitions, conventions, conferences and...

March 03 2011
Use foreign embassies, consulates and chambers of commerce to fortify your exhibitor & visitor prospecting

January 06 2011
According to Wikipedia, “Ugly American” is an epithet used to refer to perceptions of loud, arrogant, demeaning, thoughtless and ethnocentric behavior of American citizens mainly...

November 04 2010
First, find out which countries are well-represented by your attendees and exhibitors

October 30 2010
Follow these tips to keep your international partners happy and increase sales

September 09 2010
6 tips to landing a qualified sales agent

July 15 2010
International exhibitors coming to the US have it rough.

Think about it. Have you ever gone outside the US as exhibitor? It’s challenging...