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Grow Your International Attendance

Made in the USA still has meaning around the world. The US is also still the largest consumer market on the planet. We will help your expo bring in the foreign buyers and sellers and increase your global reach.

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International Sales, Staff & Exhibitor Training

Does your staff know the difference between an Embassy and a Consulate? What a visa waiver country is? The difference between meters and feet and that a booth is a stand to the rest world (except Canada)? Let us teach your team the answers to these and a multitude of other facts to help them sell more space and keep the international clients and attendees you have.

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Tradeshow & Conference Consulting

ITI has years of experience launching and managing tradeshows around the US as well as off shore. We have experienced your pain! Let us help you!

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Exhibitor Training

ITI has helped literally thousands of exhibitors be successful - whether they are new-to-market or just fine-tuning their exhibiting skills. Services include Goal Setting,determining ROI and booth salesmanship.

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Social Media Blog

December 04 2014
Take some time next week at Expo! Expo! to learn how to put a little more of it back in your show.

I...

December 18 2013
It’s the end of 2013. This is my last blog of 2013. YAY!



Writing a blog every week is tough. Coming...

October 22 2013
Dump the PowerPoints, motivational speakers and the aisles full of boring displays - and replace them with something exciting!

"Sacred cows make the...

October 08 2013
Next Gen. Game Changing. Collaborative. Disruptive. What do all of these words have in common?

1. Overuse.

2. No one knows...

July 09 2013
Doing more than the basic market research—or, how many of you Google your shows?

I was on TripAdvisor the other day, checking out...

June 19 2013
This week marks the ExpoNext Conference and E.X.C.I.T.E awards. It also honors the Expo Elite, 50 remarkable exhibition professionals—in other words influencers in our industry....

March 21 2013
Some recent LinkedIn and Twitter discussions made me feel the need to go through some social media behavior basics, as it seems that some participants...

February 27 2013
Have you ever bothered to read the Twitter feed from your show? Seen what your marketing department is doing? If not, may I suggest you...

February 13 2013
Content. It’s the new black. It’s the solution to all of our marketing problems and challenges. If we just produce more, it’ll magically sell more...

December 10 2012
Along with a couple of thousand colleagues, I descended on Orlando last week to network, see new stuff and make myself a better exhibition professional....

November 10 2012
I was a conference goer at the BlogWorld and New Media Expo at the Los Angeles Convention Center last week. It was all those things...

September 01 2012
Don't buy into all the hype and maintain a pragmatic approach to your social media strategies.

I use social media...

August 20 2012
Do you know who your industry’s top 10 influencers are? Do you regularly interact with them?

During a session at the Society of...

March 19 2012
Earlier this week, out at the Sands Expo & Convention Center in Las Vegas, I had the opportunity to present a session on “Branding -...

November 17 2011
We’re all getting pounded on a daily basis with the social media do’s and don’ts. To Google+ or not to Google+ ? What the heck...

October 13 2011
Follow these steps to organize a moderated conversation on Twitter

October 06 2011
Join an event industry chat, or start one for your show.

July 14 2011
Just because a social media campaign works great here does not guarantee it will work overseas. Remember Chevy Nova in Mexico? No Va means ‘doesn’t...

June 23 2011
Recent surveys on virtual event viability get different answers from different user segments

June 09 2011
Attending a recent Tweet Up I was reminded of the difficulties first-timers face at events

March 31 2011
We need our own 'got milk campaign now

March 10 2011
10 tips from outsourcing PR to social media

December 16 2010
Somehow attending IAEE’s Expo!Expo!, our industry’s annual convention and tradeshow in New Orleans last week as an attendee instead of in my usual organizer role...