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Grow Your International Attendance

Made in the USA still has meaning around the world. The US is also still the largest consumer market on the planet. We will help your expo bring in the foreign buyers and sellers and increase your global reach.

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International Sales and Staff Training

Does your staff know the difference between an Embassy and a Consulate? What a visa waiver country is? The difference between meters and feet and that a booth is a stand to the rest world (except Canada)? Let us teach your team the answers to these and a multitude of other facts to help them sell more space and keep the international clients and attendees you have.

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Tradeshow & Conference Consulting

ITI has years of experience launching and managing tradeshows around the US as well as off shore. We have experienced your pain! Let us help you!

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Social Media Executive & Staff Coaching

Tired of asking your kids or 20-something year old in the office for help? As Community Engagement Ringleader for SISO, Stephanie knows a bit about social media. She has coached executives in many different industries understand and utilize social media across LinkedIn, Twitter, Google+ and Facebook.

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General Show Management Blog

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May 01 2013
I’m a rule breaker. A more accurate label would be rule questioner. I hate most rules, believing that, like many laws these days, they are...
April 26 2013
There are a few important things to remember when putting together your first international pavilion, I was reminded, Here are 15 of them.

...
April 23 2013
Most of us have heard of BRIC, right? Brazil, Russia, India and China. The acronym stood for THE Emerging markets. So what’s happened?

...
April 17 2013
Have you asked your exhibitors lately what they want, besides qualified attendees? Simple question—but I’d bet most of you haven’t. If we are going...
April 10 2013
This week was the SISO CEO Summit. I am both a longtime member of the organization and the “voice” behind its social media presence. Conflicts...
March 26 2013
Not very many US companies have ventured offshore, so it was big news when Hanley Wood said it was re-entering the international marketplace with its...
March 25 2013
I recently conducted a question-and-answer session with Denzil Rankine, executive chairman of AMR Internationa l, who will once again be master of ceremonies for the...
March 14 2013
There is only one person in our industry known worldwide by just his first name: Cherif.

With renewed interest in internationalizing exhibitions, I...
February 27 2013
Have you ever bothered to read the Twitter feed from your show? Seen what your marketing department is doing? If not, may I suggest you...
February 19 2013
What you can learn from a long drive across the desert about the personalities on the showfloor.

During the drive down Interstate 15...
February 06 2013
Sean Guerre, the former president of the TradeFair Group , recently left the company he founded and then sold several years ago to Access Intelligence...
January 30 2013
The NAMM Show is the premier trade-only expo for the music equipment and supplier industry in the United States. It’s also seriously one of the...
January 26 2013
The CES train shows no sign of slowing. The booths were impressive, products salivation-worthy and aisles, even on the last day, busy.

The...
January 10 2013
On my recent vacation in Australia, I had a discussion about the state of the Aussie exhibition industry (among other things) with Jo-Anne Kelleway, CEO...
December 19 2012
As 2012 comes to a close, my thoughts are “what a year!” We saw an uptake in expos—more exhibitors and visitors—which, after the last few...
December 15 2012
Last week, I attended IAEE’s annual meeting in lovely Las Vegas. It was conventioneers and cowboys as the annual Country Christmas & Rodeo were in...
December 10 2012
Along with a couple of thousand colleagues, I descended on Orlando last week to network, see new stuff and make myself a better exhibition professional....
November 15 2012
Last week, I attended the UFI Congress in Abu Dhabi, UAE to find where growth is coming from.

Last week, I attended the...
November 10 2012
I was a conference goer at the BlogWorld and New Media Expo at the Los Angeles Convention Center last week. It was all those things...
October 24 2012
Globalization is here to stay. I’ve known that a while, but it really hit home for me last week at the ABC Kids Expo in...
October 11 2012
In the world of producing exhibitions and conferences, we organizers and suppliers are sometimes guilty of wearing the fabled “Emperor’s New Suit.” We are all...
October 04 2012
What our industry will look like in 20 years.

A few weeks ago, EXPO featured an article on the “ Anti-Trade Show .”...
September 26 2012
Good enough” is the biggest deterrent to “Great.” What does your organization promote and reward? Good or great?

These questions were inspired by...
September 06 2012
Francis Friedman of Time & Place Strategies, Inc. provides answers on ways to learn your audience.



One of the great...
August 20 2012
Do you know who your industry’s top 10 influencers are? Do you regularly interact with them?

During a session at the Society of...
July 26 2012
Foreign exhibitors in US shows have good cause to think we are, collectively, nuts.

I presented an “International Expo Business Workshop” this week...
July 19 2012
I’m in Shanghai, China, this week visiting UBM Asia’s CBME show (Children, Babies, Maternity Expo) at the Shanghai New International Expo Center. It is more...
July 11 2012
Here are some thoughts I took away from the inaugural event.

1. The Keynotes. It’s all about the attendee experience. Make it memorable....
June 20 2012
A conversation with Dan Cole, VP, sales at Consumer Electronics Association, on what it takes to fully understand customers and their stakeholders.

Dan...
June 14 2012
I’m looking forward to attending EXPO Next , EXPO magazine's June 19-20 Baltimore conference where most of the usual expo industry suspects (speakers) are either...
May 31 2012
Does your organization serve your industry or leech from it?

1. Show Management. It all starts here.

Rocks: Top...
May 10 2012
Small and new exhibitors, the entrepreneurs at your show, should be treated as the future rock stars of our industry—because they are!

During...
May 03 2012
Where is the industry, its lobbyists and other defenders in the fallout—and growing brouhaha—over the GSA conference scandal? This blog is going to anger...
April 17 2012
Why not take a page from Apple's Retail Store "geniuses" and have experts available by appointment on your show floor to help attendees solve issues...
April 05 2012
The Big Takeaway for 2012: Digital is driving 24/7 engagement with clients—and is going to become even more important in the next few years
...
March 22 2012
Designing and growing a trade show or new segments—just like a garden—is both strategic and tactical.



The upcoming spring SISO...
March 19 2012
Earlier this week, out at the Sands Expo & Convention Center in Las Vegas, I had the opportunity to present a session on “Branding -...
March 15 2012
Show managers should walk in their exhibitors shoes—annually.

This week I’m floor managing a small medical show and conference. Why? I still love...
March 01 2012
What lessons have we learned from the Great Recession, and are we still remembering them as shows regain strength?

The way your organization...
February 23 2012
As a second-generation tradeshow gal, I've gotten the chance to learn firsthand about a myriad industries around the world. Unlike many of you...
February 16 2012
Just when I thought the International Buyers Program was all talked out, I received an email last week from the U.S. Department of Commerce’s Commercial...
February 02 2012
What’s the coolest new thing you’ve seen at a recent conference that you can use to invigorate your own show?

Many show organizers...
January 26 2012
Ever had a conversation with a marketer or salesperson, or tried to read an article on a new area of interest, and although you knew...
January 12 2012
Observations on Content, Venue, Receptions and More

This week, San Diego hosted the annual Professional Convention Managers Association . I was a first-time...
January 05 2012
Consider Hiring or Honoring a Jerk.

On January 3rd, our first real day back to work, I came across an article on Inc.com...
November 03 2011
Face-to-face interaction beats focus groups any day.
October 27 2011
11 Years ago, email, partnering and targeted marketing were cutting-edge. What about now?
October 20 2011
The hosted buyer model was in full effect
September 15 2011
Rather than complaining about them, be more proactive with their involvement
August 17 2011
What do a drummer and re-inventor of the Conference model have in common? They’ve taken an old theme (or song) and made if fresh and...