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Grow Your International Attendance

Made in the USA still has meaning around the world. The US is also still the largest consumer market on the planet. We will help your expo bring in the foreign buyers and sellers and increase your global reach.

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International Sales, Staff & Exhibitor Training

Does your staff know the difference between an Embassy and a Consulate? What a visa waiver country is? The difference between meters and feet and that a booth is a stand to the rest world (except Canada)? Let us teach your team the answers to these and a multitude of other facts to help them sell more space and keep the international clients and attendees you have.

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Tradeshow & Conference Consulting

ITI has years of experience launching and managing tradeshows around the US as well as off shore. We have experienced your pain! Let us help you!

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Exhibitor Training

ITI has helped literally thousands of exhibitors be successful - whether they are new-to-market or just fine-tuning their exhibiting skills. Services include Goal Setting,determining ROI and booth salesmanship.

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General Show Management Blog

December 11 2014
Had a revelation this week during IAEE’s Expo! Expo!: 10 reasons why I am a typical crotchety, old attendee.

Why?

1....

December 04 2014
Take some time next week at Expo! Expo! to learn how to put a little more of it back in your show.

I...

December 18 2013
It’s the end of 2013. This is my last blog of 2013. YAY!



Writing a blog every week is tough. Coming...

November 20 2013
What do we learn from more—our successes or failures? Is there a place in your conference or tradeshow for attendees (and exhibitors and sponsors, too)...

November 13 2013
Last week I had the opportunity to attend the SEMA Show at the Las Vegas Convention Center. It was incredible! Huge, thousands of people and,...

October 22 2013
Dump the PowerPoints, motivational speakers and the aisles full of boring displays - and replace them with something exciting!

"Sacred cows make the...

October 08 2013
Next Gen. Game Changing. Collaborative. Disruptive. What do all of these words have in common?

1. Overuse.

2. No one knows...

October 02 2013
Denyse Selesnick was a pioneer in the exhibition industry and my business partner for many years.

As many of you know, my mom,...

September 25 2013
Remember Fun?

Friend and fellow ExpoWeb blogger Kai Hattendorf, vice president of communications, marketing and digital business at Messe Frankfurt, recently described exhibitions...

September 23 2013
What are you doing to incorporate and engage your first-time attendees?

I recently read in Exhibitor Magazine (April 2013) that 38 percent of...

September 18 2013
The federal government doesn’t get a lot of good press these days, but there are some really good services available to businesses—including exhibitions!

...

September 11 2013
This week we remember the 3,000-plus lives lost in New York, Washington, D.C., and Pennsylvania 12 years ago.

It brought to mind the...

September 04 2013
Try new things. Redesign the experience. Change can be good.

Exhibitions—whether geared to the consumer or b-to-b—are experiential in nature. Visitors are submerged...

August 21 2013
For those of you new to the expo industry, suitcasing and outboarding are considered thievery. There’s been a resurgence of the discussion on the subject...

July 31 2013
Here are a few things I’ll bet you never knew about the travel business, and why we should all be hitting the road immediately.
...

July 17 2013
If you’re thinking about taking any group of U.S. or Canadian exhibitors overseas, here are a few rules to keep in mind:

Greetings...

July 09 2013
Doing more than the basic market research—or, how many of you Google your shows?

I was on TripAdvisor the other day, checking out...

June 26 2013
WASHINGTON, D.C. —There’s a tradeshow or two for everything—and an app as well! Case in point has been my life the last few weeks—baby, maternity...

June 19 2013
This week marks the ExpoNext Conference and E.X.C.I.T.E awards. It also honors the Expo Elite, 50 remarkable exhibition professionals—in other words influencers in our industry....

June 04 2013
Competition is healthy, or so many say. It forces us to ramp up our game and deliver more high-quality buyers, better content in our educational...

May 14 2013
Should you have concurrent educational sessions during exhibition hours, or separate dedicated hours for each? Is your event a conference and exhibition, or an exhibition...

May 01 2013
I’m a rule breaker. A more accurate label would be rule questioner. I hate most rules, believing that, like many laws these days, they are...

April 30 2013
I’m a rule breaker. A more accurate label would be rule questioner. I hate most rules, believing that, like many laws these days, they are...

April 26 2013
There are a few important things to remember when putting together your first international pavilion, I was reminded, Here are 15 of them.

...

April 23 2013
Most of us have heard of BRIC, right? Brazil, Russia, India and China. The acronym stood for THE Emerging markets. So what’s happened?

...

April 17 2013
Have you asked your exhibitors lately what they want, besides qualified attendees? Simple question—but I’d bet most of you haven’t. If we are going...

April 10 2013
This week was the SISO CEO Summit. I am both a longtime member of the organization and the “voice” behind its social media presence. Conflicts...

March 26 2013
Not very many US companies have ventured offshore, so it was big news when Hanley Wood said it was re-entering the international marketplace with its...

March 25 2013
I recently conducted a question-and-answer session with Denzil Rankine, executive chairman of AMR Internationa l, who will once again be master of ceremonies for the...

March 14 2013
There is only one person in our industry known worldwide by just his first name: Cherif.

With renewed interest in internationalizing exhibitions, I...

February 27 2013
Have you ever bothered to read the Twitter feed from your show? Seen what your marketing department is doing? If not, may I suggest you...

February 19 2013
What you can learn from a long drive across the desert about the personalities on the showfloor.

During the drive down Interstate 15...

February 06 2013
Sean Guerre, the former president of the TradeFair Group , recently left the company he founded and then sold several years ago to Access Intelligence...

January 30 2013
The NAMM Show is the premier trade-only expo for the music equipment and supplier industry in the United States. It’s also seriously one of the...

January 26 2013
The CES train shows no sign of slowing. The booths were impressive, products salivation-worthy and aisles, even on the last day, busy.

The...

January 10 2013
On my recent vacation in Australia, I had a discussion about the state of the Aussie exhibition industry (among other things) with Jo-Anne Kelleway, CEO...

December 19 2012
As 2012 comes to a close, my thoughts are “what a year!” We saw an uptake in expos—more exhibitors and visitors—which, after the last few...

December 15 2012
Last week, I attended IAEE’s annual meeting in lovely Las Vegas. It was conventioneers and cowboys as the annual Country Christmas & Rodeo were in...

December 10 2012
Along with a couple of thousand colleagues, I descended on Orlando last week to network, see new stuff and make myself a better exhibition professional....

November 15 2012
Last week, I attended the UFI Congress in Abu Dhabi, UAE to find where growth is coming from.

Last week, I attended the...

November 10 2012
I was a conference goer at the BlogWorld and New Media Expo at the Los Angeles Convention Center last week. It was all those things...

October 24 2012
Globalization is here to stay. I’ve known that a while, but it really hit home for me last week at the ABC Kids Expo in...

October 11 2012
In the world of producing exhibitions and conferences, we organizers and suppliers are sometimes guilty of wearing the fabled “Emperor’s New Suit.” We are all...

October 04 2012
What our industry will look like in 20 years.

A few weeks ago, EXPO featured an article on the “ Anti-Trade Show .”...

September 26 2012
Good enough” is the biggest deterrent to “Great.” What does your organization promote and reward? Good or great?

These questions were inspired by...

September 06 2012
Francis Friedman of Time & Place Strategies, Inc. provides answers on ways to learn your audience.



One of the great...

August 20 2012
Do you know who your industry’s top 10 influencers are? Do you regularly interact with them?

During a session at the Society of...

July 26 2012
Foreign exhibitors in US shows have good cause to think we are, collectively, nuts.

I presented an “International Expo Business Workshop” this week...

July 19 2012
I’m in Shanghai, China, this week visiting UBM Asia’s CBME show (Children, Babies, Maternity Expo) at the Shanghai New International Expo Center. It is more...

July 11 2012
Here are some thoughts I took away from the inaugural event.

1. The Keynotes. It’s all about the attendee experience. Make it memorable....