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Grow Your International Attendance

Made in the USA still has meaning around the world. The US is also still the largest consumer market on the planet. We will help your expo bring in the foreign buyers and sellers and increase your global reach.

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International Sales and Staff Training

Does your staff know the difference between an Embassy and a Consulate? What a visa waiver country is? The difference between meters and feet and that a booth is a stand to the rest world (except Canada)? Let us teach your team the answers to these and a multitude of other facts to help them sell more space and keep the international clients and attendees you have.

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Tradeshow & Conference Consulting

ITI has years of experience launching and managing tradeshows around the US as well as off shore. We have experienced your pain! Let us help you!

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Social Media Executive & Staff Coaching

Tired of asking your kids or 20-something year old in the office for help? As Community Engagement Ringleader for SISO, Stephanie knows a bit about social media. She has coached executives in many different industries understand and utilize social media across LinkedIn, Twitter, Google+ and Facebook.

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International Management Blog

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April 26 2013
There are a few important things to remember when putting together your first international pavilion, I was reminded, Here are 15 of them.

...
April 23 2013
Most of us have heard of BRIC, right? Brazil, Russia, India and China. The acronym stood for THE Emerging markets. So what’s happened?

...
April 05 2013
This last week, in the midst of a 50-year blizzard, we brought a group of North American companies to the Harrogate Nursery Show, held for...
March 26 2013
Not very many US companies have ventured offshore, so it was big news when Hanley Wood said it was re-entering the international marketplace with its...
March 25 2013
I recently conducted a question-and-answer session with Denzil Rankine, executive chairman of AMR Internationa l, who will once again be master of ceremonies for the...
March 14 2013
There is only one person in our industry known worldwide by just his first name: Cherif.

With renewed interest in internationalizing exhibitions, I...
February 06 2013
Sean Guerre, the former president of the TradeFair Group , recently left the company he founded and then sold several years ago to Access Intelligence...
January 10 2013
On my recent vacation in Australia, I had a discussion about the state of the Aussie exhibition industry (among other things) with Jo-Anne Kelleway, CEO...
November 15 2012
Last week, I attended the UFI Congress in Abu Dhabi, UAE to find where growth is coming from.

Last week, I attended the...
October 11 2012
In the world of producing exhibitions and conferences, we organizers and suppliers are sometimes guilty of wearing the fabled “Emperor’s New Suit.” We are all...
October 04 2012
What our industry will look like in 20 years.

A few weeks ago, EXPO featured an article on the “ Anti-Trade Show .”...
September 26 2012
Good enough” is the biggest deterrent to “Great.” What does your organization promote and reward? Good or great?

These questions were inspired by...
July 29 2012
Partnerships oveseas can add a much-needed boost to sales and brand reach! Relationships with your overseas counterparts—trade shows, associations and trade media, will enhance...
July 26 2012
Foreign exhibitors in US shows have good cause to think we are, collectively, nuts.

I presented an “International Expo Business Workshop” this week...
July 19 2012
I’m in Shanghai, China, this week visiting UBM Asia’s CBME show (Children, Babies, Maternity Expo) at the Shanghai New International Expo Center. It is more...
May 31 2012
Does your organization serve your industry or leech from it?

1. Show Management. It all starts here.

Rocks: Top...
May 10 2012
Small and new exhibitors, the entrepreneurs at your show, should be treated as the future rock stars of our industry—because they are!

During...
April 17 2012
Why not take a page from Apple's Retail Store "geniuses" and have experts available by appointment on your show floor to help attendees solve issues...
April 05 2012
The Big Takeaway for 2012: Digital is driving 24/7 engagement with clients—and is going to become even more important in the next few years
...
March 22 2012
Designing and growing a trade show or new segments—just like a garden—is both strategic and tactical.



The upcoming spring SISO...
March 19 2012
Earlier this week, out at the Sands Expo & Convention Center in Las Vegas, I had the opportunity to present a session on “Branding -...
March 01 2012
What lessons have we learned from the Great Recession, and are we still remembering them as shows regain strength?

The way your organization...
February 16 2012
Just when I thought the International Buyers Program was all talked out, I received an email last week from the U.S. Department of Commerce’s Commercial...
December 22 2011
A year-end collection of ideas culled from IAEE’s Expo! Expo!. Earlier this month, at the annual IAEE Expo! Expo!, I was fortunate to attend...
October 20 2011
The hosted buyer model was in full effect
September 29 2011
Use it as part of a larger, more cohesive marketing campaign
August 04 2011
Venues in other countries are producing their own shows locally and around the world. What similar arrangements are happening here?
May 26 2011
Sometimes I wish the U.S. had one time zone
May 19 2011
The US is losing $859 billion in denying visas
April 21 2011
Previous blogs have touched on my feelings about making our international exhibitors and visitors feel important and sincerely welcomed to our exhibitions, conventions, conferences and...
April 07 2011
I had lunch this week with a longtime friend and colleague, Joey Queseda Cruz, CEM who is Operations Manager over at UBM-Canon. Joey’s worked and...
March 31 2011
We need our own 'got milk campaign now
March 24 2011
Despite bad publicity about Mexico in the press, the country is still a huge opportunity
March 17 2011
Recent events in Japan are felt close at home
March 03 2011
Use foreign embassies, consulates and chambers of commerce to fortify your exhibitor & visitor prospecting
February 17 2011
Checking out Trade Missions and Reverse Trade Missions can be beneficial for your exhibition or event.

A Trade Mission is a coordinated overseas...
February 16 2011
Taking your shows offshore is a challenge - especially in the BRICSA countries.

The BRICSA countries (Brazil, Russia, India, China, and South Africa)...
February 10 2011
BRICSA is the latest acronym of the hottest developing countries in the world - Brazil, Russia, India and China and now, the recently added South...
January 27 2011
Last week, China’s President Hu was in the US for a State Visit. Three top legislators (2 Republicans, 1 Democrat) decided to skip the State...
January 13 2011
Why should we care about international? Our organizations’ focus is the US!

At the IAEE Annual Meeting last December in New Orleans, the...
January 06 2011
According to Wikipedia, “Ugly American” is an epithet used to refer to perceptions of loud, arrogant, demeaning, thoughtless and ethnocentric behavior of American citizens mainly...
December 02 2010
Having a plan in place ahead of time will save you, your team, exhibitors and visitors hours of frustration on site and afterwards.

...
November 04 2010
First, find out which countries are well-represented by your attendees and exhibitors
October 28 2010
Videoconferencing can speed up the process
October 14 2010
If you don't meet a certain threshold, your attendees & exhibitors could lose faith in your brand
October 07 2010
Sign up with the International Buyer Program to Boost Attendance
September 09 2010
6 tips to landing a qualified sales agent
August 17 2010
Your show doesn’t have to be huge to feel the impact of International. In fact, smaller shows can make it feel even more so!
...
August 12 2010
Remember, not everyone is on board with social media as the preferred communication method.
July 29 2010
Relationships with your overseas counterparts - tradeshows, associations and trade media will enhance your show’s global reach - resulting in more international exhibitors and visitors...