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Grow Your International Attendance

Made in the USA still has meaning around the world. The US is also still the largest consumer market on the planet. We will help your expo bring in the foreign buyers and sellers and increase your global reach.

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International Sales, Staff & Exhibitor Training

Does your staff know the difference between an Embassy and a Consulate? What a visa waiver country is? The difference between meters and feet and that a booth is a stand to the rest world (except Canada)? Let us teach your team the answers to these and a multitude of other facts to help them sell more space and keep the international clients and attendees you have.

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Tradeshow & Conference Consulting

ITI has years of experience launching and managing tradeshows around the US as well as off shore. We have experienced your pain! Let us help you!

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Exhibitor Training

ITI has helped literally thousands of exhibitors be successful - whether they are new-to-market or just fine-tuning their exhibiting skills. Services include Goal Setting,determining ROI and booth salesmanship.

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International Relationships Blog

September 25 2013
Remember Fun?

Friend and fellow ExpoWeb blogger Kai Hattendorf, vice president of communications, marketing and digital business at Messe Frankfurt, recently described exhibitions...

September 23 2013
What are you doing to incorporate and engage your first-time attendees?

I recently read in Exhibitor Magazine (April 2013) that 38 percent of...

September 18 2013
The federal government doesn’t get a lot of good press these days, but there are some really good services available to businesses—including exhibitions!

...

July 17 2013
If you’re thinking about taking any group of U.S. or Canadian exhibitors overseas, here are a few rules to keep in mind:

Greetings...

April 26 2013
There are a few important things to remember when putting together your first international pavilion, I was reminded, Here are 15 of them.

...

March 25 2013
I recently conducted a question-and-answer session with Denzil Rankine, executive chairman of AMR Internationa l, who will once again be master of ceremonies for the...

March 14 2013
There is only one person in our industry known worldwide by just his first name: Cherif.

With renewed interest in internationalizing exhibitions, I...

February 19 2013
What you can learn from a long drive across the desert about the personalities on the showfloor.

During the drive down Interstate 15...

February 06 2013
Sean Guerre, the former president of the TradeFair Group , recently left the company he founded and then sold several years ago to Access Intelligence...

November 15 2012
Last week, I attended the UFI Congress in Abu Dhabi, UAE to find where growth is coming from.

Last week, I attended the...

September 26 2012
Good enough” is the biggest deterrent to “Great.” What does your organization promote and reward? Good or great?

These questions were inspired by...

July 29 2012
Partnerships oveseas can add a much-needed boost to sales and brand reach! Relationships with your overseas counterparts—trade shows, associations and trade media, will enhance...

July 19 2012
I’m in Shanghai, China, this week visiting UBM Asia’s CBME show (Children, Babies, Maternity Expo) at the Shanghai New International Expo Center. It is more...

April 05 2012
The Big Takeaway for 2012: Digital is driving 24/7 engagement with clients—and is going to become even more important in the next few years
...

December 22 2011
A year-end collection of ideas culled from IAEE’s Expo! Expo!. Earlier this month, at the annual IAEE Expo! Expo!, I was fortunate to attend...

June 16 2011
The IBP has greatly improved, but they can only do so much. Here's how you can help out.

May 26 2011
Sometimes I wish the U.S. had one time zone

March 03 2011
Use foreign embassies, consulates and chambers of commerce to fortify your exhibitor & visitor prospecting

February 17 2011
Checking out Trade Missions and Reverse Trade Missions can be beneficial for your exhibition or event.

A Trade Mission is a coordinated...

January 27 2011
Last week, China’s President Hu was in the US for a State Visit. Three top legislators (2 Republicans, 1 Democrat) decided to skip the State...

January 06 2011
According to Wikipedia, “Ugly American” is an epithet used to refer to perceptions of loud, arrogant, demeaning, thoughtless and ethnocentric behavior of American citizens mainly...

November 10 2010
Experiential tactics to keep your international attendees coming back.

September 16 2010
Your actions speak louder than words

July 29 2010
Relationships with your overseas counterparts - tradeshows, associations and trade media will enhance your show’s global reach - resulting in more international exhibitors and visitors...

July 22 2010
Increasing your exhibition’s international numbers starts by matching goals to resources

Upping your international numbers is a great way to grow your...