Exhibiting in U.S. trade shows is a completely different experience than anywhere else in the world! International companies should understand their marketing and sales techniques must adapt to fit the cultural environment.

Having a good product at a competitive price does not necessarily motivate sales on the show floor!  ITI has successfully educated thousands of "new-to-market" companies and offers customized exhibitor training seminars and workshops in a variety of formats - and at a variety of prices.

These one and two-day interactive workshops are focused on educating foreign booth personnel on how to maximize their participation in a U.S. exhibition. Seminar locations outside the U.S. are based upon the location of the majority of exhibitors. ITI also offers a 1/2-day international education seminar on U.S. show site the day before the show opens.

By being fully prepared to do business at the U.S. trade shows, international companies will be more successful in selling their products & services, and show organizers will see more international exhibitor renewals and up-sells! For more information, please contact us!

When international clients do not have a good experience at your show, they do not come back! ITI trains your U.S.-based staff to be more culturally sensitive and knowledgeable wehn communicating with international exhibitors and visitors.

This interactive one-day seminar presented in your organization's office(s), increases your team's relationships with your international audience.

For more information, please contact us.

AMPROFEC (Mexico)
Canadian Association for Exhibition Management (CAEM)
CCPIT (China)
CORT Trade Show Furnishings
IAEE CEM Program