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Exhibitor Training Program |
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| International Exhibitor Training Program for North America |
Companies entering the U.S. market must to be prepared to do business. Exhibiting in the U.S. is completely different than anywhere else in the world! International companies should understand that when exhibiting in a U.S. trade show, their marketing and sales techniques must adapt to fit the cultural environment.
Having a good product at a competitive price does not necessarily motivate sales on the show floor! Working with more than fifty countries worldwide, ITI has successfully educated thousands of "new-to-market" companies. It has produced
customized exhibitor training seminars for individual trade shows.
These one and two-day interactive workshops are focused on educating foreign booth personnel on how to maximize their participation in a U.S. exhibition. These seminars are designed to be applicable to exhibitors in unrelated sectors, but may be targeted for specific shows.
Seminar locations outside the U.S. are determined based upon where the majority of exhibitors are located. ITI also has a 1/2-day seminar for educating international exhibitors on site the day before the show opens.
By being fully prepared to do business at the U.S. trade shows, international companies will be more successful in selling their products and show organizers will have provided an important value-added component to their show.
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| Organizing Offshore Pavilions |
U.S. Pavilions in existing international exhibitions
Participating internationally does not need to be at a major event. If your industry sector has a niche and appeal, a U.S. style pavilion can be very profitable for the exhibitors. The most cost-effective way to enter a new market is through an exhibition … a truism that also applies globally!
One company in a 100sq. ft booth will not receive much attention in a major international event; however, twenty companies each using 100 sq. ft combined together (20,000 sq. ft) have a substantial impact. There are also cost savings using economies of scale for decorations, freight forwarding, translators, pre-show promotion, etc.
How does your organization select the right event(s)? ITI does the research and presents options as to what exhibition(s) fits your industry's needs, negotiates the logistics, and helps with matchmaking, pre-promotion and press coverage.
Organizing Pavilions can be a daunting task and quite time consuming, but by utilizing its expertise and contacts, ITI makes the job substantially easier!
Pavilions may be organized in a variety of ways.
1. Sponsoring organization subsidizes the trip
2. Sponsoring organization recruits exhibitors but each company pays its own way
3. Sponsoring organization pays for the space, decoration, etc. then individual companies pay a set fee to participate in the Pavilion. This way the total cost is amortized and billed individually.
Contact us to find out more.
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| Training Programs For: |
AMPROFEC (Mexico)
Canadian Association for Exhibition Management (CAEM)
CCPIT (China)
CORT Trade Show Furnishings
IAEE CEM Program
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| Staff Foreign Customer Service & Training |
If international exhibitors (and visitors) do not have a good experience, they will not be back! ITI can help your U.S.-based staff be more culturally sensitive and knowledgeable in communicating with international clients and guests.
This interactive one-day seminar presented in your organization's office(s), will enable your staff and management team to forge positive relationships with your international audience. |
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May 11-13
Mexico City, Mexico
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June 29-July 1, 2010
Marina Bay Sands, Singapore
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| JUST ANNOUNCED!!! |
U.S. Product Showcase added for Glasstech 2010! EXPAND into Southeast Asia for less! - Save Money - Save Resources Packages for as low as $1000.
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