Trade Shows and conferences still remain the most effective way for companies to enter new markets. The advent of the web and internet has changed the way business is done, bringing the world closer and, at the same time, providing new challenges for business-to-business, face-to-face events everywhere.
Even though it’s a cliché — we are indeed living in a global economy! Trade show, corporate event and conference organizers be they for-profit or not-for–profit, must deal with this important growth sector. International business continues to be based on relationships and “face-to-face” encounters. Most show companies and associations producing their own shows and events cannot afford staff dedicated exclusively to international relations.
Throughout the last thirty-five years ITI has established an enviable record in pioneering international events. It continues to generate participation of international exhibitors wanting to reach U.S. markets and has helped literally thousands of U.S. companies explore markets outside the United States. Through the years, it has successfully produced exhibitions in the U.S., Canada, Mexico, Colombia and Venezuela.
ITI enjoys a multitude of contacts in government agencies, trade offices and associations throughout the world making it eminently qualified to help associations and private trade show companies expand internationally in virtually any industry. Its familiarity and involvement in the domestic trade show industry provides international clients extensive access to the U.S. market.